Samuji is a creative studio and design house based in Helsinki, Finland.

Our work focuses on design and consulting, and is based on the values we hold dear in everyday life: a love of necessary things, simple functionality, and kindness. Our ambition is to produce timeless and sustainable design that serves a purpose yet carries a story.

The first Samuji womenswear collection was launched in spring 2011. Today we present four ready-to-wear collections annually, and our homeware line Samuji Koti was introduced in fall 2014. The word Koti means home in Finnish. 

All items are crafted out of quality materials from European and Japanese suppliers and produced in Europe by carefully selected manufacturers. The collections are sold in our own stores in Helsinki and New York and through selected stockists in Europe, Asia and America.

Our womenswear collection presents a complete wardrobe for women, bringing together two separate lines: Samuji Classic and Samuji Seasonal. Samuji Classic carries permanent, timeless clothes and accessories, while Samuji Seasonal is a more bohemian and colorful collection renewed seasonally. 


Samuji Studio 

Meritullinkatu 11 C
00170 Helsinki

+358 50 308 2868

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