Samuji House has found its new home from Garden

We are proud to announce that Samuji House has found its new home from Garden.

The new hub for Finnish fashion, Garden, opens its doors in Helsinki in November. Garden will house central names of the Finnish fashion circuit along with rising stars. The brands Arela, Samuji, Terhi Pölkki, éNHats, Hálo and Nomen Nescio will open their own shops in the center. Garden will also host the natural cosmetics brand Jolie and Tre Gallery & Books, with a book and magazine selection curated by the independent Helsinki bookstore Nide. Tre Gallery & Books will also invite an assortment of shop-in-shops to the venue, with Klaus Haapaniemi as the first of these.

Garden also has a mission to highlight young designers and rising talents. The Garden Room will showcase and sell collections by, e.g., Mannisto, Rolf Ekroth, ONAR Studios and Maria Korkeila during the spring 2019 season. In addition, the gallery space will host exhibitions by students from Aalto University and the fashion journal SSAW Magazine. Exhibitors navigating between fashion and art include Daniel Palillo and ensaemble.

"Garden showcases the best of Finnish fashion for both Helsinki locals and visitors to our city. Our aim is to help companies gain growth and to offer a testing ground for young designers to build their brands," explains Miia Koski from the initiative's spearhead organization Juni Communication & Production. "Fashion has become one of the most interesting phenomena in Finland – it deserves a space of its own that enables both experimental and commercial actions."

The space will also host various events such as fashion shows, presentations, discussions, sales events and guided tours of Finnish fashion. "We believe that such an extensive and interesting collection of Finnish fashion can attract more visitors than individual shops. The center also serves to enliven the city center and support Helsinki's aim of fixing itself on the international fashion and design map", says Letting Manager Ville Laurila from Ilmarinen, the company in charge of the Galleria Esplanad complex. Garden encompasses the whole upper floor of Galleria Esplanad.

The new Samuji House will open its doors in mid-November!

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Picture: Chris Vidal Tenomaa

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