Samuji was founded in order to create an alternative in fashion, an industry whose practices could be considered compromised from the viewpoint of the environment and social conditions. 

Our design is kind and long-term not only because it can be, but rather because it must be - Samuji wouldn’t exist as a company any differently. Love for people and nature drives us towards a more sustainable Samuji. We promise that love is present in everything that we do. 

On these pages we offer you a view on our sustainability values and principles and show how they come to practice at Samuji.