SS24 Collection Book



The Samuji SS24 collection - a narrative woven with community and the enchanting power of creativity. Indulge in the elegance, where luminosity radiates, infusing each design with optimism and rejuvenation.





















"I envision wearing Samuji designs as a source of comfort and self-assurance for individuals, while also empowering them to express themselves through their attire.

In this collection, the captivating array of patterns, textures, and accessories, embodying luxurious craftsmanship, inspires dressing up for both special occasions and everyday life, transcending boundaries.”

Anne-Mari Pahkala, Head Of Design 


The complete SS24 collection will be available at and at Samuji Shop in Helsinki.

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Photographer Lina Jelanski

Photo Coordinator Paula Kataja

Stylist Claudia Cifu

Make up and Hair Satu Arvo

Model Nancy, Paparazzi

Location Studio Kukkapuro