Who we are


Samuji creates thoughtful and free-spirited aesthetics with designs that serve a purpose in the wardrobe. Our ambition is to produce sustainable and interesting pieces with high standards.

Samuji’s Nordic roots ensure respect for nature and a kind mind. With our clothing we inspire all Samuji customers to feel confident, beautiful and encouraged.

At Samuji, sustainability is a deep-rooted commitment - responsibility is present in everything we do. We strive for continuous research and improvement and commit to learning while strengthening the things we already do well.

Samuji is a design studio based in Helsinki, founded in 2009. Our selection is currently available exclusively through our online store at samuji.com.

Samuji Ltd is an independent subsidiary owned by its parent company Nosh Company Ltd.