Who we are


Samuji creates thoughtful and free-spirited aesthetics with designs that serve a purpose in the wardrobe. Our ambition is to produce sustainable and interesting pieces with high standards.

Samuji’s Nordic roots ensure respect for nature and a kind mind. With our clothing we inspire all Samuji customers to feel confident, beautiful and encouraged.

At Samuji, sustainability is a deep-rooted commitment - responsibility is present in everything we do. We strive for continuous research and improvement and commit to learning while strengthening the things we already do well.

Samuji is a design studio based in Helsinki, founded in 2009. Samuji's Head of Design is Finnish fashion designer Anne-Mari Pahkala. The selection is currently available exclusively through the online store at samuji.com.

Samuji Ltd is an independent subsidiary owned by its parent company Nosh Company Ltd.